(Journal)
Short essays on identity, art direction and running a small practice, written between projects.
(Latest) 12 September 2026
The client asked for a new logo. We ended up keeping the old one, and the identity is better for it.
18 August 2026/1 min read
Long briefs get skimmed. Here is the one-page format I send before every shoot, and why it works.
9 July 2026/1 min read
Food packaging needs type that feels warm up close and still reads from across a shop. Three pairings that do both.
14 June 2026/1 min read
Guidelines are not a record of the identity. They are a tool for the people who use it after you leave.
20 May 2026/1 min read
Hourly rates punish you for getting faster. How I moved to fixed project prices, and what I charge for.
2 April 2026/1 min read
Notes from the library wayfinding project: nobody reads a sign, they glance at it. Design for the glance.
