Identity

(2 entries)

• 12 September 2026/1 min read

  Why the stoneware studio kept its old logo

  The client asked for a new logo. We ended up keeping the old one, and the identity is better for it.

  

• 14 June 2026/1 min read

  What a guidelines file is really for

  Guidelines are not a record of the identity. They are a tool for the people who use it after you leave.