Process

(4 entries)

• 12 September 2026/1 min read

  Why the stoneware studio kept its old logo

  The client asked for a new logo. We ended up keeping the old one, and the identity is better for it.

  

• 18 August 2026/1 min read

  Briefing a photographer in one page

  Long briefs get skimmed. Here is the one-page format I send before every shoot, and why it works.

  

• 14 June 2026/1 min read

  What a guidelines file is really for

  Guidelines are not a record of the identity. They are a tool for the people who use it after you leave.

  

• 2 April 2026/1 min read

  Designing signs for people in a hurry

  Notes from the library wayfinding project: nobody reads a sign, they glance at it. Design for the glance.