A serum launch campaign

The brief

A small skincare brand was launching its first serum and had budget for one shoot. The images had to work for the product page, a print ad and a month of social posts without looking like three separate campaigns.

The work

We built the whole campaign around water: wet stone, wet hair, a single drop. The set was one pink backdrop and one light, which kept every frame consistent and let us move fast. The treatment brief for the photographer fit on one page.

The result

Forty usable frames from a single day. The launch sold through its first batch in two weeks, and the brand still uses the shoot for its product pages.