(System)

Typography

Switzer for everything: very large and tight for names and headlines, small and grey for labels.

(Switzer, one family)

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    Ingrid Solberg

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    Work that holds up

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    Identity for a stoneware studio

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    A brand is a set of decisions people can repeat

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    Brand identity, from brief to system

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    One letter a month on identity and art direction

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    I'm a brand and art director in Oslo. I build identities for studios and makers, and I teach what I learn along the way.

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    Twelve years of identities for ceramicists, roasters and galleries taught me that a brand is a set of decisions people can repeat.

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    Brand identity, art direction, packaging and workshops

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    14 lessons, 5 h 20 min