An open guidelines booklet with fjord and forest photos on a birch table
A guidelines spread with colour swatches and a black circle

(Template)

Brand guidelines, 40 pages

The guidelines file I hand to every client, rebuilt as a template you can fill in over an afternoon.

€59

Buy and download

Instant download in Figma, InDesign. Free updates.

What is inside

  • 40 pages, from the story to file naming
  • Logo, colour, type and photography sections
  • Do and don't pages that clients actually read
  • A one-page summary for printers and partners
Pages
40
Size
A4 and 16:9
Fonts
Free Google Fonts
Licence
Unlimited client projects

Most guidelines files are written once and never opened again. This one is short on theory and long on examples, so the people using the brand after launch can find an answer in under a minute.

Every page has notes explaining what goes there and why, which you delete before sending it on.

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