(Course)
Brand identity, from brief to system
The full process behind every identity I make, from the first client call to the files you hand over.
Lifetime access, one payment
- Level
- Intermediate
- Lessons
- 14
- Duration
- 5 h 20 min
- Includes
- Video and working files
(About the course)
This is the course I wish I had when I left the agency. It follows one real identity project from start to finish, with the sketches, the dead ends and the client emails left in.
Every lesson is recorded over my shoulder, in the studio, on the actual files. You get those files too, so you can pull them apart at your own pace.
What you will be able to do
- 01
Turn a vague brief into one clear sentence to design against
- 02
Sketch and choose a mark without endless rounds
- 03
Build type, colour and layout rules that hold up across media
- 04
Present, deliver and write guidelines people actually use
(Curriculum)
01Brief and research3 lessons, 1 h 5 min
- 1.1Reading a brief22 min
- 1.2Research without a moodboard25 min
- 1.3Positioning in one sentence18 min
02Sketching the mark3 lessons, 1 h 10 min
- 2.1From words to shapes28 min
- 2.2Sketching fast20 min
- 2.3Choosing one direction22 min
03Building the system4 lessons, 1 h 35 min
- 3.1Type26 min
- 3.2Colour24 min
- 3.3Grids and layout25 min
- 3.4Photography direction20 min
04Delivering4 lessons, 1 h 30 min
- 4.1Presenting to a client24 min
- 4.2Guidelines that get used26 min
- 4.3Files and handover20 min
- 4.4After launch20 min
(Enrol)
Brand identity, from brief to system
- Every lesson, streamed or downloaded
- The working files from the project
- Future updates at no cost
- A 14-day refund, no questions asked
€189
Buy the course